Parler de la notion d'IKIGAI

As a 1-person business, you have the luxury of being able to design your business around your life. And no, I’m not one of these “work on a laptop on a beach in Bali” advocates. For me, this means doing the type of work I want to do, when I want to do it, working around my life, so I can spend more time with my family.

By designing your business around your skills, strengths and preferred types of work, you can create a business that is much more enjoyable to work on day after day. This saves yourself from burning out and ultimately leads to a more successful venture.

Unfortunately, most people start with the idea and build their business around that. This can lead to walking a path paved by the business, rather than by yourself.

Don't start with a business idea

Most people start their business with an idea of what they want to build. Maybe they've got an idea for something that doesn't exist yet. Maybe they've spotted a gap in a market. Or maybe they've got a 40-year overarching vision. Normally, these approaches would be perfectly valid. But when you're building a 1-person business, you need to take more consideration for how sustainable it is that you can run the business on your own for a long time. When you start with the idea, you are ultimately being guided by the idea, rather than the plan. Sometimes what's best for the idea to grow, isn't what's best for you. Here's what normally happens when somebody starts a business:

1. They follow the idea, not the plan
2. They copy what's working for others
3. They’re subconsciously focused on growth at all costs
4. They haven’t taken any time to consider what THEY want

But don’t worry. By taking a step back and setting even just an hour aside to decide the direction you want to go, you can set a new destination, re-route and ultimately change your life.

Here's how, step by step: